An Icy situation

I would like to take a minute and not recommend something in Amsterdam: the Ice Bar. The Ice Bar is located just outside of Rembrandtplein on the Amstel River. It was the most worthless 20 Euros I spent since moving to Amsterdam, and believe me I have wasted a lot of money.
What happens is you schedule a time to go to this “hip” and “trendy” and (pun completely intended) “cool” bar. You are told you will get a half hour in the actual ICE bar part. You decide to do it because you will get awesome photos with your friends of all the good times you are having in Amsterdam. And in this facebook era of “Tag it” hasn’t it all just become about photo ops?
When you get there they will force you to wear a silver Heineken jacket for cross promotion. If you are fat this will be an uncomfortable experience because the jacket will not be big enough. you will become Chris Farley in Tommy boy "Fat Man in a little Coat..."
Once you get inside they will inform you that you can’t take pictures but you can purchase pictures that they take of you for 19 euros for one or 35 euros for two. You will be pissed off at this information and want to leave but too late, they already have your money. You stand in a tiny ice freezer (which if you went to a slaughterhouse I’m sure you could get the same ambiance) with a big screen at the end. They will show a weird “4D” movie about a penguin and you will be given two drinks. They will be in a glasses made of ice, but this is trickery because this glass will make it so you have less of a drink than you would otherwise.
Some Euro-trash techno is played and than you leave. That is it. That is where 20 Euros of my money went. You might think that I went recently and this is a new thing that I'm thinking about, and thinking how horrible it was. However, it isn't a new pain. This is old pain. This happened months ago. However, the sting has come back lately with the icy unsalted sidewalks and streets of Amsterdam. As I slip on some black ice that I couldn’t see coming I flashback to the Ice Bar and how I never saw it coming.

I don't want to be one sided on this so I am presenting here the website to Amsterdam's Ice bar: http://www.xtracold.com/index.php?option=com_wrapper&Itemid=57

Take a look and you'll imagine it's awesomeness too, just like me and my friends did. Like the a kid signing up for the army, you can imagine the glory all you want- but you need to listen to the solider who has been there when they tell you about the horrors.

Okay I think I just got a little dramatic at the end... but I really hated the Ice Bar. And my Mama always taught me to never use the word hate.